Rally

Behind every young athlete is someone putting in the miles. Early morning practices, weekend tournaments, cross-country road trips, and countless drives that rarely make the highlight reel. Rally was born from a simple idea: what if we could capture the journey behind the game? Designed for sports parents, Rally transforms the often-overlooked miles spent supporting young athletes into something measurable, meaningful, and worth remembering.

I conceived Rally as a way to bring thoughtful design and technology into an everyday part of the youth sports experience. By focusing on simplicity, intuitive mile tracking, and the unique needs of sports families, the concept turns a practical utility into something more personal. It's an example of how I approach creative problem-solving: finding opportunities in familiar experiences, identifying the people who could benefit, and imagining products that make their lives a little easier.