
For the launch of NBA 2K17, I had the exciting opportunity to design a series of emojis inspired by the game’s vibrant culture and its passionate fanbase. These custom emojis were created to help promote the game and enhance engagement with players and fans alike.
Each emoji was carefully crafted to reflect the essence of NBA 2K17, capturing iconic moments, player expressions, and the overall excitement of the game. The emojis became a fun, shareable element of the launch campaign, adding a creative and interactive layer to the game’s promotion.