Visit Overland Park

A destination's identity should do more than tell people where they are. It should give them a reason to look closer. For Overland Park, Kansas, I created a brand identity that brought a fresh, contemporary perspective to the destination. The challenge was to develop a visual language that felt approachable yet distinctive, balancing the personality of the place with the versatility needed to represent it across different experiences and audiences. The result was a clean, confident identity designed to help Overland Park stand out while remaining unmistakably its own.

I led the creative development of the identity, crafting a custom typographic approach that uses thoughtful letterforms, subtle visual connections, and a vibrant color palette to establish a recognizable brand signature. Every element was considered for both its visual impact and its ability to work across a variety of applications, from digital experiences to destination marketing materials. The result is an identity rooted in simplicity but built with intention—a reminder that great branding doesn't always need to say more. Sometimes it just needs to say it differently.